Cumulus Digital

Brief : Elevate Family Law

Elevate Family Law is a boutique law firm practicing exclusively in the family law space ; based in Brisbane and Sydney. Their journey began from the uncertain times COVID-19 brought to the world. Shedding traditional family law practice approaches, this progressive firm were ready to embrace change and harness new ways of working. Cumulus Digital were tasked with the brand and logo design, content and SEO strategy plus the revamp of their website.

Solution

We facilitated a brand and workshop session uncovering the key values and essence of the practice. This led to developing of user personas of the ideal target audience, tone of voice, style guides, color schemes and much more. Cumulus Digital also worked to carve out a content and SEO strategy to increase online visibility, authority and target some high value keywords on Google’s Page 1.

Outcome

Elevate Family Law’s  website was launched successfully with branding and messaging representing the firm’s values. Their online visibility has grown – ranking on Page 1 for highly competitive family law service terms in the first 3,5 months since the project began.

Brief : Simple Wills Australia

Solution

Simple Wills Australia is an online will platform designed to take the complexities associated with creation of wills. The platform is simple and intuitive, backed by wills and estates lawyers to provide guidance after submission of the will. Cumulus Digital were tasked in designing and implementing this platform end-to-end.

Solution

We facilitated a brand and workshop session uncovering the key values and essence of the platform. A series of workshops were held to design the online forms for the will submission ; paying attention to user friendliness and flow. Logo design , style guides and tone of voice also finalised.

Outcome

Simple Wills Australia website has been launched successfully with the logo, online will platform as key deliverables. Work is underway to embark on the implementation of the digital marketing strategy.